Design Thinking

A human-centered, iterative methodology: it integrates what is desirable (people), what is feasible (technology), and what is viable (business).

Design Thinking is a non-linear, five-stage methodology (Empathize, Define, Ideate, Prototype, Test) for solving complex, ill-defined problems. Pioneers like IDEO and the Stanford d.school popularized this approach: it focuses on deep user empathy to frame the right problem, then uses rapid prototyping and testing to reduce risk and generate evidence. The goal is to innovate at the intersection of human desirability, technological feasibility, and economic viability, ensuring solutions are relevant and impactful.

https://www.ideou.com/pages/design-thinking