Technology

Google Analytics

Google Analytics is the industry-standard web analytics platform that tracks and reports website and app traffic to help businesses understand customer behavior.

Google Analytics helps over 28 million active websites decode user behavior by tracking essential metrics like session duration, bounce rates, and real-time active users. The platform uses a simple JavaScript tracking code (the Google tag) to capture interactions across web and mobile applications, funneling that data into customizable reports. By integrating directly with Google Ads and Search Console, it gives marketing teams the precise conversion and attribution data they need to optimize campaigns and boost return on investment.