Technology

Luke Freiler

Luke Freiler is the CEO and co-founder of Centercode, a SaaS platform that automates user testing and customer validation to help tech brands build flawless products.

Luke Freiler founded Centercode in 2001 to eliminate the friction between product creators and their audiences (a mission born from his early career in hardware engineering and usability). Under his leadership, the company developed its signature SaaS platform for delta testing and customer validation, helping brands like Microsoft, Bose, and GoPro recruit targeted testers, automate feedback loops, and surface actionable product insights. Freiler actively guides the platform's evolution, recently expanding Centercode's capabilities to integrate AI agents that streamline repetitive testing workflows and accelerate speed-to-market for modern product teams.