Web funnel

Web funnels guide prospects through a defined journey: from initial awareness to conversion.

A web funnel (or sales funnel) is a strategic, multi-step process designed to convert website visitors into customers. It maps the customer journey, typically starting with broad awareness (e.g., social media ads, blog posts), narrowing to interest (e.g., landing pages, email sign-ups), then desire (e.g., product demos, case studies), and finally action (e.g., purchase, contact form submission). Each stage uses specific content and calls to action to qualify leads and move them efficiently toward a desired outcome, maximizing conversion rates and optimizing marketing spend.

https://www.activecampaign.com/blog/what-is-a-sales-funnel